WHAT ARE THE BENEFITS OF WHOLE GRAINS?
Consumers are increasingly aware that fruits and vegetables contain disease-fighting phytochemicals and antioxidants, but they do not realize whole grains are often an even better source of these key nutrients. Whole grains have some valuable antioxidants not found in fruits and vegetables, as well as B vitamins, vitamin E, magnesium, iron and fiber. The medical evidence is clear that whole grains reduce risks of heart disease, stroke, cancer, diabetes and obesity. Few foods can offer such diverse benefits.
IDENTIFYING WHOLE GRAIN PRODUCTS.
The Whole Grains Council (wholegrainscouncil.org) has created an official packaging symbol called the Whole Grain stamp that helps consumers find real whole grain products. The stamp enables consumers to choose easily identifiable foods containing whole grains with consistent labels. This stamp has been approved for use on numerous Sesmark products.